We are looking for a Marketing Program Manager to join our Milan Headquarters. You have a Bachelor’s Degree in Marketing and Communication related fields and at least 5 years’ work experience in Digital Marketing/Marketing operations with focus on lead generation, creating, optimizing and executing marketing strategies.
Ideally you possess a good SEO knowledge and are able to determine value, impact and performance of channel with the expert use of digital analysis tools such as Google Analytics, AdWords, campaign tools, and/or Email/Marketing Automation tools.
We expect you to have a thorough understanding of email programs, customer segmentation, digital campaign development and engagement practices. You’ll work with the Marketing team in order to implement the company’s marketing, positioning and communication strategy and you want to know how well these activities performed in order to track campaign success, then articulate how to improve it next time.
Implement targeted marketing campaigns co-developed with company leadership.
Able to work at all levels of the organization with strong verbal and written presentation skills.
Build marketing automation campaigns to nurture prospects from first contact to sale.
Identify KPIs to measure success and efficiency of campaigns, channels and tactics.
Manage user follow up surveys and completed project follow up to track customer satisfaction and cultivate long term referrals.
Accountable for all website, marketing technology, and marketing automation performance and initiatives.
Create and maintain the company contact database
Managing and coordinating event organization;
Strong collaboration skills and proven ability to work across functions
Critical thinking and problem-solving skills
Able to take initiative, prioritize and manage workloads
Open minded to learning and sharing new practices
Team player and planner
English speaker (we’re an international team)
Working at iGenius
Your career path will be unique and personalized. We are providing the opportunity to develop and grow your skills to make you more effective and satisfied in the daily job.
You’ll find an informal, young and dynamic work environment with a flat structure
We’re proud of being innovative and always up for tech growth and change.
Salary will be based on experience, with added bonuses, benefits and stock options.
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