iGenius has partnered with Microsoft Italia to bring generative AI into businesses, empowering people to “speak” with business data thanks to Crystal, the AI-powered tool made in Italy.

The partnership aims to support both SMEs and big companies by providing new use cases focused on numbers and insights explained in natural language. With Crystal and the power of the Cloud Microsoft Azure platform, businesses will turn their data into a second language thanks to conversational AI.

Today, data analysis is becoming increasingly important but complex to implement. Investments are growing and AI adoption is playing an accelerating role, positively affecting productivity up to USD 4.4 trillion on the global economy (Source McKinsey). Next-generation AI will revolutionize work both strategically - by sustaining business growth - and operationally - by promoting new ways of adding value to people’s talents and eliminating repetitive and time-consuming tasks.

According to Osservatori del Politecnico di Milano, the Italian AI market is worth over €500 million and registered a growth of 32% in 2022. The Osservatorio also reported that the AI adoption process is still in the starting phase and only a small portion of businesses have implemented it so far.

Crystal, also known as GPT for numbers, has already attracted a number of Fortune 500 companies. This generative AI platform developed by iGenius helps professionals and decision-makers access and unlock the power of their business data, anytime, anywhere, and from any device. Talk and interact with Crystal, who will provide answers, just as anyone else in your team would.

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iGenius and Microsoft: what's next

“Microsoft has always been committed to helping people and organizations achieve more with new technologies. We’re experiencing a truly pivotal moment in time where businesses, big and small, can easily access and employ AI and actually benefit from it,” said Microsoft Italia Chief Marketing & Operations Office Matteo Mille. “Thanks to the partnership with iGenius, businesses will leverage next-generation AI and draw further value from data analysis, boosting business growth.”

The new GPT-N model was designed to work efficiently and specifically with numerical information. It is trained on the specific business and designed to provide certified answers based on structured business data. Businesses will be able to use the model directly from Microsoft Teams by connecting all information present on the Microsoft Data Platform - including Power BI - in an easy and safe way, without interfering with pre-existing data infrastructures.

“We believe artificial intelligence will create equal opportunities for humans, and the partnership with Microsoft not only supports our positive approach to this technology but pushes us to commit even more to help people and businesses access data in an easy and safe way,” said Uljan Sharka, CEO of iGenius.

Implementing GPT for numbers provides a range of benefits in various fields. For instance, it can be implemented to analyze CRM, financial, and operational data, to support business decisions based on complex mathematical models, and help in forecasting trends related to business performance indicators.